Basic marketing : A global-managerial approach

This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book d...

Полное описание

Сохранить в:
Библиографические подробности
Главный автор: Perreault, William D.
Формат:
Язык:Undetermined
Опубликовано: Boston, Mass. McGraw-Hill 2005
Предметы:
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ