Marketing ngân hàng

Sách gồm 12 chương cung cấp những kiến thức cơ bản trong lĩnh vực hoạt động kinh doanh của ngân hàng như ứng dụng các nguyên tắc, quy luật của marketing công nghiệp vào hoạt động, tìm hiểu nhu cầu của khách hàng về dịch vụ tài chính, cách thu...

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Bibliographic Details
Main Author:	Trịnh, Quốc Trung
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống kê 2009
Subjects:	Bank marketing,Tiếp thị ngân hàng
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing ngân hàng

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