Bank marketing : A strategic approach to management using 7Ps

Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Smajlović, Ermina
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Germany LAP LAMBERT Academic Publishing 2015
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ