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In today’s crowded banking industry, the key to competitive advantage lies in personalized customer service. Banking On Relationships provides 10 market-proven operating principles for banks to create mutually beneficial relationships with customers at every touch point—marketing, sales, customer se...

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Bibliographic Details
Main Author: Luca, Cornelius
Format: Book
Language:Undetermined
Published: New York McGraw-Hill 2004
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

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