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Nội dung sách giới thiệu khái quát về vấn đề cốt lõi trong xây dựng thương hiệu. Đó là khái niệm về thương hiệu, quản trị thương hiệu và lược sử phát triển; cách phân tích thị trường mục tiêu, cách thiết lập sức mệnh, tầm nhìn v...

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Hlavní autor:	Nicolino, Patricia F.
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	Hà Nội Lao động - Xã hội 2009
Témata:	Industrial management,Product management,Brand name products,Quản trị công nghiệp,Quản trị thương hiệu,Nhãn hiệu
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Shrnutí:	Nội dung sách giới thiệu khái quát về vấn đề cốt lõi trong xây dựng thương hiệu. Đó là khái niệm về thương hiệu, quản trị thương hiệu và lược sử phát triển; cách phân tích thị trường mục tiêu, cách thiết lập sức mệnh, tầm nhìn và giá trị cốt lõi của thương hiệu, cách thức tìm chiến lược Internet cho thương hiệu...

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