Giáo trình Marketing thương mại

Giới thiệu tư tưởng cơ bản của marketing thương mại. Cơ hội hấp dẫn và thị trường của doanh nghiệp. Nghiên cứu các yếu tố cơ bản ảnh hưởng đến hoạt động thương mại của doanh nghiệp. Nghiên cứu khách hàng và cách mua sắm. Chiến lược...

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Bibliographic Details
Main Author:	Nguyễn, Xuân Quang
Format:	Book
Language:	Undetermined
Published:	Hà Nội Đại học Kinh tế quốc dân 2007
Subjects:	Commerce,Marketing,Tiếp thị,Thương mại
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Giáo trình Marketing thương mại

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