Quản trị kênh phân phối

Nội dung sách gồm: Tổng quan về kênh phân phối; các thành viên của kênh; chiến lựoc kênh phân phối; quản lý kênh và thúc dẩy các thành viên kênh hoạt động; đánh giá hoạt động của thành viên kênh.

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Opis bibliograficzny
1. autor:	Trương, Đình Chiến
Format:	Książka
Język:	Undetermined
Wydane:	Hà Nội Đại học Kinh tế quốc dân 2008
Hasła przedmiotowe:	Marketing channel,Business enterprises,Tiếp thị phân phối,Kinh doanh
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Quản trị kênh phân phối

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