Marketing management
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents a...
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| Format: | Book |
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Upper Saddle River, N.J.
Prentice Hall
2003
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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