Marketing management

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice

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Détails bibliographiques
Auteur principal: Kotler, Philip
Autres auteurs: Philip Kotler; Kevin Keller
Langue:Undetermined
English
Publié: Upper Saddle River, NJ Pearson Prentice Hall 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh