Marketing management

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents a...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Kotler, Philip
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Upper Saddle River, N.J. Prentice Hall 2003
Gaiak:
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