Marketing management

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents a...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Kotler, Philip
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Upper Saddle River, N.J. Prentice Hall 2003
Konular:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ