Sports marketing
Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. T...
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| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | Undetermined |
| Vydáno: |
Boston
McGraw-Hill/Irwin
2007
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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