Giáo trình marketing du lịch

Trình bày các khái niệm cơ bản về marketing du lịch, môi trường marketing, kế hoạch marketing của tổ chức (doanh nghiệp) du lịch, thị trường du lịch, thị trường du lịch của doanh nghiệp du lịch, chiến lược marketing, sản phẩm du lịch, phân phối......

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Nguyễn, Văn Mạnh
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hà Nội Đại học kinh tế quốc dân 2009
Pynciau:	Tourism,Ngành du lịch Marketing,Tiếp thị
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Giáo trình marketing du lịch

Eitemau Tebyg