Giáo trình marketing du lịch

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Giáo trình marketing du lịch

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Trình bày các khái niệm cơ bản về marketing du lịch, môi trường marketing, kế hoạch marketing của tổ chức (doanh nghiệp) du lịch, thị trường du lịch, thị trường du lịch của doanh nghiệp du lịch, chiến lược marketing, sản phẩm du lịch, phân phối......

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Dades bibliogràfiques
Autor principal:	Nguyễn, Văn Mạnh
Format:	Llibre
Idioma:	Undetermined
Publicat:	Hà Nội Đại học kinh tế quốc dân 2009
Matèries:	Tourism,Ngành du lịch Marketing,Tiếp thị
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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