Giáo trình marketing du lịch

Trình bày các khái niệm cơ bản về marketing du lịch, môi trường marketing, kế hoạch marketing của tổ chức (doanh nghiệp) du lịch, thị trường du lịch, thị trường du lịch của doanh nghiệp du lịch, chiến lược marketing, sản phẩm du lịch, phân phối......

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Bibliographic Details
Main Author:	Nguyễn, Văn Mạnh
Format:	Book
Language:	Undetermined
Published:	Hà Nội Đại học kinh tế quốc dân 2009
Subjects:	Tourism,Ngành du lịch Marketing,Tiếp thị
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Giáo trình marketing du lịch

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