Quản trị kênh phân phối

Trình bày những kiến thức cơ bản về tổ chức và quản lí hệ thống kênh phân phối sản phẩm của các doanh nghiệp như: những nội dung về sự hoạt động của kênh phân phối, cấu trúc kênh, hành vi và các hình thức tổ chức các kiểu kênh liê...

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Bibliographic Details
Main Author:	Trương, Đình Chiến
Format:	Book
Language:	Undetermined
Published:	Hà Nội Đại học Kinh tế Quốc dân 2010
Subjects:	Wholesale trade,Grocery trade,Thương mại bán buôn,Thương mại hàng tạp hóa
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị kênh phân phối

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