All you need is a good idea! : how to create marketing messages that actually get results

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource...

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Bibliographic Details
Main Author: Heyman, Jay H.
Format: Book
Language:Undetermined
Published: Hoboken, N.J. Wiley 2008
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
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Summary:In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages