The price is wrong : Understanding what makes a price seem fair and the true cost of unfair pricing

Pricing--and the questions around what consumers pay for almost anything--have become commonplace. Think about the Sprint commercial featuring children being given rules about how they can play--as a way for Sprint to show how mobile phone pricing can be unfair. Likewise, there are ads discussing th...

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Bibliografske podrobnosti
Glavni avtor:	Maxwell, Sarah
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Hoboken, N.J. John Wiley & Sons 2008
Teme:	Prices,Pricing,Giá cả,Vật giá
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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The price is wrong : Understanding what makes a price seem fair and the true cost of unfair pricing

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