The price is wrong : Understanding what makes a price seem fair and the true cost of unfair pricing

Pricing--and the questions around what consumers pay for almost anything--have become commonplace. Think about the Sprint commercial featuring children being given rules about how they can play--as a way for Sprint to show how mobile phone pricing can be unfair. Likewise, there are ads discussing th...

Description complète

Enregistré dans:
Détails bibliographiques
Auteur principal: Maxwell, Sarah
Format: Livre
Langue:Undetermined
Publié: Hoboken, N.J. John Wiley & Sons 2008
Sujets:
Tags: Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Documents similaires