Just ask a woman : Cracking the code of what women want and how they buy

Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in a...

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Bibliografski detalji
Glavni autor:	Quinlan, Mary Lou
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Hoboken, N.J. John Wiley & Sons 2003
Teme:	Women consumers,Marketing,Women Attitudes United States,United States,United States
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Just ask a woman : Cracking the code of what women want and how they buy

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