Just ask a woman : Cracking the code of what women want and how they buy
Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in a...
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| Format: | Book |
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Hoboken, N.J.
John Wiley & Sons
2003
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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