Saving the corporate soul-- & (who knows?) maybe your own : Eight principles for creating and preserving integrity and profitability without selling out

Saving the Corporate Soul alternates examples of principled companies like Clif Bar and Timberland with those of innovative leaders such as Denny’s CEO Jim Adams, who recovered from a

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Tác giả chính: Batstone, David B.
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: San Francisco, Calif. Jossey-Bass 2003
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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260 |a San Francisco, Calif. 
260 |b Jossey-Bass 
260 |c 2003 
520 |a Saving the Corporate Soul alternates examples of principled companies like Clif Bar and Timberland with those of innovative leaders such as Denny’s CEO Jim Adams, who recovered from a   |5 4 million racial discrimination lawsuit to create a company hailed for its recruitment of minorities. Batstone demonstrates his core belief that "companies thrive once they align the ethics of the company with the values that drive its workers and customers." Readers worried about psychobabble can relax. The topics are nuanced and substantive; they include reputation as the guardian of a company’s brand, restoring sanity to CEO compensation, operating with transparency, moving the company into the community, viewing the environment as a silent stakeholder, and defining core values for a global economy. 
650 |a Leadership,Social responsibility of business 
904 |i dth.trang, Giang 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ