How to sell to an idiot : 12 steps to selling anything to anyone

Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Ho...

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Главный автор: Hoover, John
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Опубликовано: Hoboken, N.J. John Wiley & Sons, Inc. 2006
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