How to Sell An Idiot : 12 Steps To Selling anything to anyone

The defining characteristic in an idiot is cluelessness. The challenge for sales professionals is to surgically implant enough of a clue in their idiot customers to reach the correct buying decision. The problem comes when salespeople forget that they have inner idiots, too._ True sales professional...

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Detalhes bibliográficos
Autor principal: Hoover, John
Formato: Livro
Idioma:Undetermined
Publicado em: New Jersey John Wiley & Sons 2006
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