Strategy : Winning in the marketplace : Core concepts, analytical tools, cases
"Strategy: Winning in the Marketplace" is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to bus...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston, Mass.
McGraw-Hill
2006
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01569nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_166303 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 34.45 | ||
| 082 | |a 658.4012 | ||
| 082 | |b T468 | ||
| 100 | |a Thompson, Arthur A. | ||
| 245 | 0 | |a Strategy : | |
| 245 | 0 | |b Winning in the marketplace : Core concepts, analytical tools, cases | |
| 245 | 0 | |c Arthur A. Thompson, John E. Gamble, A. J. Strickland | |
| 260 | |a Boston, Mass. | ||
| 260 | |b McGraw-Hill | ||
| 260 | |c 2006 | ||
| 520 | |a "Strategy: Winning in the Marketplace" is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages than previous texts by these authors, this text offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this edition - a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence. | ||
| 650 | |a Strategic planning,Industrial management,Conglomerate corporations,Kế hoạch chiến lược,Quản lý công nghiệp,Tập đoàn | ||
| 650 | |x Management,Quản lý | ||
| 904 | |i Ngọc Mai, Bạch Trúc | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||