Marketing: An introduction
How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2006
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| Teme: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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