Hướng dẫn marketing (ứng dụng trong khuyến nông)

Sách gồm các phần: Module 1: Khái niệm Marketing (Khái niệm marketing, marketing nông nghiệp, chuỗi giá trị), Module 2: Kỹ năng tiếp cận thị trường (Phân khúc thị trường, nghiên cứu hành vi khách hàng, chiến lược sản phẩm, xây dựng thương hiệu,...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Hồ, Cao Việt
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Thành phố Hồ Chí Minh Nông Nghiệp 2012
Pynciau:	Marketing Tiếp thị
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


LEADER	01171nam a2200217Ia 4500
001	CTU_181376
008	210402s9999 xx 000 0 und d
082			\|a 658.83
082			\|b V308
100			\|a Hồ, Cao Việt
245		0	\|a Hướng dẫn marketing
245		0	\|b (ứng dụng trong khuyến nông)
245		0	\|c Hồ Cao Việt
260			\|a Thành phố Hồ Chí Minh
260			\|b Nông Nghiệp
260			\|c 2012
520			\|a Sách gồm các phần: Module 1: Khái niệm Marketing (Khái niệm marketing, marketing nông nghiệp, chuỗi giá trị), Module 2: Kỹ năng tiếp cận thị trường (Phân khúc thị trường, nghiên cứu hành vi khách hàng, chiến lược sản phẩm, xây dựng thương hiệu, kế hoạch marketing), Module 3: Kỹ năng đàm phán và kỹ năng định giá, Module 4: Phân tích trường hợp Hợp tác xã lúa giống Vĩnh Trạch, tỉnh An Giang.
650			\|a Marketing
650			\|x Tiếp thị
904			\|i Như
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Hướng dẫn marketing (ứng dụng trong khuyến nông)

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