Hướng dẫn marketing (ứng dụng trong khuyến nông)

Sách gồm các phần: Module 1: Khái niệm Marketing (Khái niệm marketing, marketing nông nghiệp, chuỗi giá trị), Module 2: Kỹ năng tiếp cận thị trường (Phân khúc thị trường, nghiên cứu hành vi khách hàng, chiến lược sản phẩm, xây dựng thương hiệu,...

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Bibliographic Details
Main Author:	Hồ, Cao Việt
Format:	Book
Language:	Undetermined
Published:	Thành phố Hồ Chí Minh Nông Nghiệp 2012
Subjects:	Marketing Tiếp thị
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Hướng dẫn marketing (ứng dụng trong khuyến nông)

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