Strategic management in tourism
Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the m...
Đã lưu trong:
| Định dạng: | Sách |
|---|---|
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Wallingford, Oxfordshire
CABI
2011
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01234nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_184152 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 1594000 | ||
| 082 | |a 338.4791 | ||
| 082 | |b S898 | ||
| 245 | 0 | |a Strategic management in tourism | |
| 245 | 0 | |c Edited by Luiz Moutinho | |
| 260 | |a Wallingford, Oxfordshire | ||
| 260 | |b CABI | ||
| 260 | |c 2011 | ||
| 520 | |a Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector. | ||
| 650 | |a Tourism,Du lịch | ||
| 650 | |x Management,Quản lý | ||
| 904 | |i Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||