Technological and market innovation : strategies for product and company development

The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for fu...

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Detalles Bibliográficos
Autor principal: Nystrom, Harry
Formato: Libro
Lenguaje:Undetermined
Publicado: New York Wiley 1990
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Descripción
Sumario:The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for future research, covering such important topics as how to manage technological innovation and change, image marketing, product development, and corporate strategy.