Technological and market innovation : strategies for product and company development
The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for fu...
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| Format: | Bog |
| Sprog: | Undetermined |
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New York
Wiley
1990
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Summary: | The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for future research, covering such important topics as how to manage technological innovation and change, image marketing, product development, and corporate strategy. |
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