Technological and market innovation : strategies for product and company development
The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for fu...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
Wiley
1990
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01049nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_186106 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.4012 | ||
| 082 | |b N998 | ||
| 100 | |a Nystrom, Harry | ||
| 245 | 0 | |a Technological and market innovation : | |
| 245 | 0 | |b strategies for product and company development | |
| 245 | 0 | |c Harry Nystrom | |
| 260 | |a New York | ||
| 260 | |b Wiley | ||
| 260 | |c 1990 | ||
| 520 | |a The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for future research, covering such important topics as how to manage technological innovation and change, image marketing, product development, and corporate strategy. | ||
| 650 | |a Strategic planning,Hoạch định chiến lược | ||
| 910 | |a Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||