Technological and market innovation : strategies for product and company development

The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for fu...

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Dades bibliogràfiques
Autor principal: Nystrom, Harry
Format: Llibre
Idioma:Undetermined
Publicat: New York Wiley 1990
Matèries:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
LEADER 01049nam a2200205Ia 4500
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008 210402s9999 xx 000 0 und d
082 |a 658.4012 
082 |b N998 
100 |a Nystrom, Harry 
245 0 |a Technological and market innovation : 
245 0 |b strategies for product and company development 
245 0 |c Harry Nystrom 
260 |a New York 
260 |b Wiley 
260 |c 1990 
520 |a The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for future research, covering such important topics as how to manage technological innovation and change, image marketing, product development, and corporate strategy. 
650 |a Strategic planning,Hoạch định chiến lược 
910 |a Hải 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ