Marketing

This is book introduction marketing and its environment, consumer and industrial markets, institutional strucsture for marketing, functional analysis of marketing, critical appraisal of marketing and its goals

Saved in:
Bibliographic Details
Main Author: Beckman, Theodore N.
Format: Book
Language:Undetermined
Published: New York Ronald Press Co. 1967
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Summary:This is book introduction marketing and its environment, consumer and industrial markets, institutional strucsture for marketing, functional analysis of marketing, critical appraisal of marketing and its goals