Marketing

This is book introduction marketing and its environment, consumer and industrial markets, institutional strucsture for marketing, functional analysis of marketing, critical appraisal of marketing and its goals

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Detalles Bibliográficos
Autor principal: Beckman, Theodore N.
Formato: Libro
Lenguaje:Undetermined
Publicado: New York Ronald Press Co. 1967
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Descripción
Sumario:This is book introduction marketing and its environment, consumer and industrial markets, institutional strucsture for marketing, functional analysis of marketing, critical appraisal of marketing and its goals