Marketing : The core

Creating customer relationships and value through marketing and developing successful marketing and organizational strategies.

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Bibliographic Details
Main Author: Kerin, Roger A.
Format: Book
Language:Undetermined
Published: Boston McGraw-Hill Irwin 2009
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Summary:Creating customer relationships and value through marketing and developing successful marketing and organizational strategies.