Internet marketing : Integrating online and offline strategies

Internet Marketing: Integrating Online and Offline Strategies asserts that while the Internet is a transformational innovation, pure Internet firms do not represent the future of the Internet, as failures in recent history attest. This text builds upon the fact that the future of the Internet lies i...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Roberts, Mary Lou
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Australia South-Western 2013
विषय:
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