Internet marketing : Integrating online and offline strategies

Internet Marketing: Integrating Online and Offline Strategies asserts that while the Internet is a transformational innovation, pure Internet firms do not represent the future of the Internet, as failures in recent history attest. This text builds upon the fact that the future of the Internet lies i...

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Gorde:
Xehetasun bibliografikoak
Egile nagusia: Roberts, Mary Lou
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Australia South-Western 2013
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ