Internet marketing : Integrating online and offline strategies
Internet Marketing: Integrating Online and Offline Strategies asserts that while the Internet is a transformational innovation, pure Internet firms do not represent the future of the Internet, as failures in recent history attest. This text builds upon the fact that the future of the Internet lies i...
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| Format: | Book |
| Language: | Undetermined |
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Australia
South-Western
2013
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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