Nghiên cứu Marketing = Marketing research

Sách trình bày hệ thống nghiệp vụ marketing như: những vấn đề cơ bản về nghiên cứu marketing, mục tiêu và kế hoạch nghiên cứu marketing, vấn đề thu thập, phân tích dữ liệu và trình bày kết quả nghiên cứu marketing....

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Bibliographic Details
Main Author:	Luck, David J.
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống Kê 2005
Subjects:	Marketing research,Nghiên cứu tiếp thị
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Nghiên cứu Marketing = Marketing research

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