Communicating the new : Methods to shape and accelerate innovation

Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA - Volatility, Uncertainty, Complexity and Ambiguity - we need to change our individual and organizational modes of communication. Erwin then p...

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Κύριος συγγραφέας: Erwin, Kim
Μορφή: Βιβλίο
Γλώσσα:Undetermined
Έκδοση: Hoboken New Jersey wiley 2014
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Περίληψη:Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA - Volatility, Uncertainty, Complexity and Ambiguity - we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes.