Communicating the new : Methods to shape and accelerate innovation
Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA - Volatility, Uncertainty, Complexity and Ambiguity - we need to change our individual and organizational modes of communication. Erwin then p...
שמור ב:
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| פורמט: | ספר |
| שפה: | Undetermined |
| יצא לאור: |
Hoboken
New Jersey wiley
2014
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| סיכום: | Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA - Volatility, Uncertainty, Complexity and Ambiguity - we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes. |
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