Socialnomics : how social media transforms the way we live and do business

Explores the impact of social media on both business and consumers and discusses the way online communities have brought about changes in the way companies produce, market, and sell their products.

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Bibliographische Detailangaben
1. Verfasser: Qualman, Erik
Format: Buch
Sprache:Undetermined
Veröffentlicht: Hoboken, New Jersey John Wiley & Sons, Inc. 2013
Schlagworte:
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