Quản trị thương hiệu : Lý thuyết và thực tiễn

Nội dung sách trình bày các vấn đề về xây dựng và quản lý thương hiệu: tài sản, tầm nhìn, định vị, kiến trúc, chiến lược sản phẩm, hệ thống nhận diện, thiết kế, truyền thông, đánh giá sức khoẻ và quản lý thương hiệu....

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Bibliographic Details
Main Author:	Bùi, Văn Quang
Format:	Book
Language:	Undetermined
Published:	Hà Nội Lao động - Xã hội 2015
Subjects:	Quản trị thương hiệu,Product management
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị thương hiệu : Lý thuyết và thực tiễn

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