Dynamics of media writing : Adapt and connect
Content of the book dynamics of Media Writing gives students transferable skills that can be applied across all media platforms-from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a ne...
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| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
Los Angeles
Sage
2016
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Streszczenie: | Content of the book dynamics of Media Writing gives students transferable skills that can be applied across all media platforms-from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today's media writers need to adapt their message for each specific media format in order to successfully connect with their audience |
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