Dynamics of media writing : Adapt and connect

Content of the book dynamics of Media Writing gives students transferable skills that can be applied across all media platforms-from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a ne...

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Opis bibliograficzny
1. autor: Filak, Vincent F
Format: Książka
Język:Undetermined
Wydane: Los Angeles Sage 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Opis
Streszczenie:Content of the book dynamics of Media Writing gives students transferable skills that can be applied across all media platforms-from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today's media writers need to adapt their message for each specific media format in order to successfully connect with their audience