Giáo trình marketing căn bản : Dành cho sinh viên khối kinh tế các trường kỹ thuật

Nội dung sách giới thiệu chung về marketing, nghiên cứu thị trường và thu thập thông tin, môi trường marketing của doanh nghiệp, hành vi mua của khách hàng, phân khúc lựa chọn thị trường mục tiêu và định vị, quyết định về sản phẩm, giá, kênh pha...

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Manylion Llyfryddiaeth
Prif Awdur:	Nguyễn, Tiến Dũng
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hà Nội Giáo dục Việt Nam 2012
Pynciau:	Marketing,Tiếp thị,Tiếp thị,Marketing Management,Nghiên cứu và giảng dạy,Quản lý,Study and teaching
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Giáo trình marketing căn bản : Dành cho sinh viên khối kinh tế các trường kỹ thuật

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