Marketing

Marketing, 8th edition by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This t...

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Bibliografski detalji
Format: Knjiga
Jezik:Undetermined
Izdano: New York McGraw-Hill/Irwin 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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082 |a 658.8 
082 |b M345 
245 0 |a Marketing 
245 0 |c Roger A. Kerin ... [et al.] 
260 |a New York 
260 |b McGraw-Hill/Irwin 
260 |c 2006 
520 |a Marketing, 8th edition by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. 
650 |a Marketing,Tiếp thị 
904 |i Trọng Hiếu 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ