Introduction to mass communication : media literacy and culture

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communicatio...

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Detalles Bibliográficos
Autor principal: Baran, Stanley J.
Formato: Libro
Lenguaje:Undetermined
Publicado: New York Thomson 2006
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