Public relations : the Practice and the Profession

This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.

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Bibliographische Detailangaben
Format: Buch
Sprache:Undetermined
Veröffentlicht: New York : McGraw-Hill 2004
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