Public relations : the profession and the practice
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, j...
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| Natura: | Libro |
|---|---|
| Lingua: | Undetermined |
| Pubblicazione: |
New York
McGraw-Hill
2007
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 082 | |a 659.2 | ||
| 082 | |b P976 | ||
| 245 | 0 | |a Public relations : | |
| 245 | 4 | |b the profession and the practice | |
| 245 | 0 | |c Dan Lattimore ... [et al.] | |
| 260 | |a New York | ||
| 260 | |b McGraw-Hill | ||
| 260 | |c 2007 | ||
| 520 | |a Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field | ||
| 650 | |a Public relations,Public relations,Quan hệ công chúng,Quan hệ công chúng | ||
| 650 | |z United States,Hoa Kỳ | ||
| 910 | |a Nguyên | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||