Public relations : the profession and the practice
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, j...
Gardado en:
| Formato: | Libro |
|---|---|
| Idioma: | Undetermined |
| Publicado: |
Boston
McGraw-Hill Higher Education
2007
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01003nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_214852 | ||
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| 082 | |a 659.2 | ||
| 082 | |b P976 | ||
| 245 | 0 | |a Public relations : | |
| 245 | 4 | |b the profession and the practice | |
| 245 | 0 | |c Dan Lattimore ... [et al.] | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill Higher Education | ||
| 260 | |c 2007 | ||
| 520 | |a Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. | ||
| 650 | |a Public relations,Quan hệ công chúng | ||
| 904 | |i Duy Bằng | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||