China catalyst : Powering global growth by reaching the fastest growing consumer markets in the world

This book provides a current view of the growth and channels of modern retail now growing across the entire market. Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers. Explores the current distributi...

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Библиографические подробности
Главный автор: Holloman, Dave M.
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Язык:Undetermined
Опубликовано: Canada John Wiley&Son, Inc. 2013
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