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China catalyst : Powering global growth by reaching the fastest growing consumer markets in the world

This book provides a current view of the growth and channels of modern retail now growing across the entire market. Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers. Explores the current distributi...

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Bibliografske podrobnosti
Glavni avtor: Holloman, Dave M.
Format: Knjiga
Jezik:Undetermined
Izdano: Canada John Wiley&Son, Inc. 2013
Teme:
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