China catalyst : Powering global growth by reaching the fastest growing consumer markets in the world

This book provides a current view of the growth and channels of modern retail now growing across the entire market. Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers. Explores the current distributi...

Mô tả đầy đủ

Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Holloman, Dave M.
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Canada John Wiley&Son, Inc. 2013
Những chủ đề:
Các nhãn: Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
LEADER 01682nam a2200229Ia 4500
001 CTU_217473
008 210402s9999 xx 000 0 und d
020 |c 60 
082 |a 382.0951 
082 |b H745 
100 |a Holloman, Dave M. 
245 0 |a China catalyst : 
245 0 |b Powering global growth by reaching the fastest growing consumer markets in the world 
245 0 |c Dave M. Holloman 
260 |a Canada 
260 |b John Wiley&Son, Inc. 
260 |c 2013 
520 |a This book provides a current view of the growth and channels of modern retail now growing across the entire market. Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers. Explores the current distribution as well as the supply chain trends and challenges that will help form the basis of a distribution strategy fundamental to market expansion. Leaders of Fortune 500 companies are beginning to realize that tapping the full growth opportunity in the China market is a requirement. Those companies that successfully make this transition will be among the winners in the next era of global competition. China Catalyst will enable you to be at the forefront in understanding this transition and capitalize on this historic shift. 
650 |a International business enterprises, Economic development,Đầu tư, nước ngoài,Doanh nghiệp kinh doanh quốc tế,Phát triển kinh tế,Investments, Foreign 
650 |z China,China,Trung Quốc,Trung Quốc,Trung Quốc,China 
904 |i Trinh, Hiền, Tuyến 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ