The marketing of nations : A strategic approach to building national wealth

The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate str...

詳細記述

保存先:
書誌詳細
第一著者: Kotler, Philip
フォーマット: 図書
言語:Undetermined
出版事項: New York The Free Press 1997
主題:
タグ: タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ